I'm Peter Ewan. When people stopped Googling and started asking ChatGPT, most businesses went invisible. I build the web products — micro-SaaS and conversion-first sites — that put them back in the answer.
For an HVAC company (Comfortland), I rebuilt the site around how customers really decide and wired it into their booking system. The numbers below are real, pulled straight from Google Analytics 4 — not a case-study mockup.
Each one is live. Each one solves a real problem with an honest, AI-native angle — no vaporware, no fabricated metrics.
A two-sided network connecting authors, readers, and event venues — plus an AI book-discoverability engine that helps a title get recommended when readers ask AI what to read next.
An AI family-trip planner that builds nap-aware, day-by-day itineraries and attaches live, bookable prices for flights, hotels, and activities — the part generic chatbots can't do.
Government-contract matchmaking for small businesses — ingests live SAM.gov opportunities and surfaces the ones a company can actually win, with a daily digest.
A conversion-first HVAC site wired into ServiceTitan booking and call tracking. The featured result above — 1,185 visits → 116 booked jobs in 28 days — came from this build.
Same builder, same standard, pointed at your business. Three lanes I go deep in:
Get found when customers ask ChatGPT, Perplexity, and Google AI. Audit, schema, content, and the citable signals that make AI recommend you — measured over time.
Sites built around how customers actually decide and wired into your booking, CRM, and payments — with analytics so you can see what converts, not guess.
Have an idea for a tool or product? I take it from blank page to live, paying-ready: design, full-stack build, Stripe, AI features, and the infra to run it.
Tell me what you're trying to do. If I can build it, I'll tell you exactly how — on a free 30-minute call.